National retail brands bring recognition and familiarity to airport travelers while providing an exciting retail program to meet their needs. Balancing the mix of national and local brands and ensuring attractive merchandise offerings is one of our greatest strengths at Paradies Lagardère. We have relationships with more than 100 national brands with many of them being exclusive to us. Crafting an airport retail program of excellence requires a keen knowledge of demographics, merchandise mix, sales velocity, and technology to ensure a growing retail program. Paradies Lagardère engages these tools and nearly 60 years of airport retail experience to develop a balanced and exciting retail program that ensures sales to our airport partners while generating a highly satisfying retail offering to travelers.
Our national and international concepts create experiences that build on the positive airport reputation. Dylan’s Candy Bar, one of our most sought-after exclusive international brands, appeals to every demographic with its nostalgic and contemporary candy selection and splashy store designs. SPANX, an exclusive Paradies Lagardère brand relationship, features athleisure wear, one of the hottest trends in today’s fashion. Our merchandise team stays one step ahead of retail trends and pursues relationships that bring a positive addition to the airport.
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