DTW Location Marks the Brand’s First U.S. Standalone Store
ATLANTA (July 9, 2025) – Paradies Lagardère, North America’s premier airport restaurateur and retailer, is proud to announce the opening of the first U.S. standalone location of Eastside Golf at Detroit Metropolitan Airport (DTW).
Known for combining golf, streetwear, music, and culture, Eastside Golf brings its authentic style to DTW’s Terminal A in a 345-square-foot space offering elevated apparel and accessories, including tees, polos, sweatshirts, and headwear – all adorned with the brand’s immediately recognizable Swingman logo.
Founded by former Morehouse College golf teammates Olajuwon Ajanaku and Earl Cooper, Eastside Golf has emerged as a cultural force, reshaping the game’s image and appeal through authentic storytelling, barrier-breaking collaborations, and fashion-forward design. The brand’s partnerships with Jordan Brand, the NBA, MLB, and major U.S. retailers have helped expand golf’s reach, change the perception of the game and achieve greater relevance with new audiences around the world.
The brand’s partnership with Paradies Lagardère began in 2024 with a successful rollout in PGA TOUR Shops, where it quickly became a top-selling brand. Now featured in 10 locations, this standalone store marks the next chapter in a growing partnership.
“Eastside Golf is excited to open this location at DTW and deepen our brand’s connection to both the Detroit community and travelers alike,” said Eastside Golf founder Olajuwon Ajanaku. “We are excited to partner with Paradies Lagardère to offer travelers an exclusive opportunity to engage with our brand, crafted to reflect groundbreaking style both on and off the course. We look forward to welcoming new travelers into the Eastside Golf experience.”
“Eastside Golf brings a new energy that is redefining golf apparel,” said Aaron Bonham, Senior Vice President, Chief Merchandising Officer at Paradies Lagardère. “Its strong performance in our PGA TOUR locations made the transition to a dedicated retail store a natural step. We look forward to expanding our partnership through our PGA TOUR Shops and future Eastside Golf locations.”
About Paradies Lagardère
Paradies Lagardère is a travel retailer and restaurateur that handles $1.6 billion in annual sales from more than 700 stores, restaurants and bars in more than 90 airports across North America. Specializing in three airport concessions areas – Travel Essentials, Specialty Retail and Dining with expertise in international, national, and local brands – Paradies Lagardère’s commitment to exceptional customer service, superior design and award-winning retail and restaurant operations has earned the company numerous accolades, including Best Overall Retailer for the 28th consecutive year, Restaurateur with the Highest Regard for Customer Service and Best Local-Inspired Restaurant Concept (Medium/ Small Airports) by Airport Experience News in 2025.
For more information, visit www.paradieslagardere.com.