It is important to us to give back to the community and raise awareness about causes we believe in. Paradies Lagardère participates in a wide variety of events in communities throughout the year. We are always looking for new ways to help and believe in making a positive difference in the lives of our employees, business partners and customers.

Our community is coast to coast.


A Platinum partner of Make-A-Wish® since 2004, Paradies Lagardère helps grant wishes to children with life-threatening medical conditions across North America through a variety of initiatives.

  • World Wish Day is an annual two-week in-store fundraising campaign held in April.
  • The Annual Golf Classic raises both funds and awareness.
  • The Holiday Campaign is a five-week in-store fundraising campaign that starts in December and runs into January.
  • Each year, we donate 1 percent of our total December 24 sales to Make-A-Wish®

More information on Make-A-Wish® here:

No Kid Hungry®

Throughout the year, Paradies Lagardère donates 25 percent of the retail sales price from every kid’s meal sold to support No Kid Hungry. Paradies Lagardère also participates in the annual ‘Dine Out For No Kid Hungry,’ a national event in September.

For more information, visit

GTAA Toronto Pearson Runway Run

Paradies Lagardère’s Toronto office also sponsors and participates in the annual Runway Run at Toronto Pearson International Airport. Every year, our employees join thousands of community members for a 5K run – or 2K walk – alongside aircraft on one of the airport’s runways. This unforgettable event raises funds that help make the surrounding communities vital, strong and sustainable.

More information on the Pearson Runway Run here:

The First Tee®

The First Tee is a World Golf Foundation initiative that Paradies Lagardère has been involved with since its inception in 1997. Its mission is to positively impact the lives of Atlanta’s young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

Leave No Veteran Behind Opportunity Fair

Leave No Veteran Behind (LNVB) invests in military veterans to build better communities through employment training, transitional jobs, and our veteran educational debt relief scholarship. Paradies Lagardère is a title sponsor of the Leave No Veteran Behind Opportunity Fair, a series of job fairs at airports across the U.S. that connect veterans with employment within the airport industry.

Other Contributions

In recent years, Paradies Lagardère has also partnered with organizations to either raise funds on an ongoing basis or respond to an emergency:

  • The Jethro Pugh Memorial Invitational Golf Tournament
  • Covenant House
  • Red Cross International
  • United Way
  • Treat our Troops
  • Toys for Tots