It is important to us to give back to the community and raise awareness about causes we believe in. Paradies Lagardère participates in a wide variety of events in communities throughout the year. We are always looking for new ways to help and believe in making a positive difference in the lives of our employees, business partners and customers.

Our community is coast to coast.


A Platinum partner of Make-A-Wish® since 2004, Paradies Lagardère helps grant wishes to children with life-threatening medical conditions across North America through a variety of initiatives.

  • World Wish Day is an annual two-week in-store fundraising campaign held in April.
  • The Holiday Campaign is a five-week in-store fundraising campaign that starts in December and runs into January.
  • Each year, we donate 1 percent of our total December 24 sales to Make-A-Wish®

No Kid Hungry®

Throughout the year, Paradies Lagardère donates 25 percent of the retail sales price from every kid’s meal sold to support No Kid Hungry. Paradies Lagardère also participates in the annual ‘Dine Out For No Kid Hungry,’ a national event in September.


The Annual Mayor's 5K on the 5th Runway

Held in September, Paradies Lagardère associates lace up their sneakers and run or walk the fifth runway at Hartsfield-Jackson Atlanta International Airport. The event supports the Mayor’s Youth Scholarship Program, which assists students pursuing a college education at any college or university.

GTAA Toronto Pearson Runway Run

Paradies Lagardère’s Toronto office also sponsors and participates in the annual Runway Run at Toronto Pearson International Airport. Every year, our employees join thousands of community members for a 5K run – or 2K walk – alongside aircraft on one of the airport’s runways. This unforgettable event raises funds that help make the surrounding communities vital, strong and sustainable.

Remembrance Day

For the past two years, Paradies Lagardère has donated a portion of the sales from the stores in its 13 airports throughout Canada to honor veterans for Remembrance Day, November 11. In 2017, The company raised more than $16,000 CAD ($13,000 USD), which benefits the Royal Canadian Legion’s Poppy Trust Fund.

Cristo Rey Atlanta Jesuit High School - the Corporate Work Study Program

Paradies Lagardère is one of more than 150 metro Atlanta companies that partner with the high school and its Corporate Work Study Program. Through the program, Cristo Rey Atlanta students work five full days a month, allowing the students to fund their educations, gain job experience, and realize the relevance of their education.

Other Contributions

In recent years, Paradies Lagardère has also partnered with organizations such as: