Leading Airport Retailer to Provide LAX with Univision, SPANX, CNBC and eSavvy Concepts
Award-winning Paradies, the nation’s largest and oldest US-owned airport concessionaire, received an award to operate six retail and specialty stores in Terminal 2 of the Los Angeles International Airport (LAX).
The program will include two Univision-themed travel essential stores, two CNBC newsstands, popular shape-wear brand SPANX and Paradies’ proprietary electronics concept, eSavvy, which will feature Apple products through PeachMac Airports, LLC.
“We are thrilled to debut our company and these iconic brands at Los Angeles International Airport,” said Gregg Paradies, president and CEO of Paradies. “We believe this diverse mix of internationally-known travel essentials and specialty retail stores will serve the discerning and well-traveled passenger of LAX.”
An exclusive partner of Paradies, Univision will make its airport debut at LAX. As one of the top five networks in the country and the most-watched Spanish-language broadcast television network, Univision and the Univision Travel Essentials Store offer an unmatched reach like no other media company. This location will feature programming in both English and Spanish on large HD screens throughout the store.
SPANX, another exclusive Paradies partner, is available in 35 countries and now offers more than 200 slimming apparel products for both women and men. The best-selling assortments of these body-shaping innovations will now be available to LAX passengers. After successful airport debuts in Detroit and Atlanta in 2013, Paradies and SPANX were recognized in February by Airport Revenue News (ARN) with the “Best New Specialty Retail Concept” Award.
Designed to meet the growing demands of passengers and airport personnel, Paradies’ proprietary eSavvy offers the latest technology to the savvy traveler. With electronics surfacing as a top category in the industry, Paradies has partnered with PeachMac Airports, LLC, which will provide Apple products including: iPad Air, iPad Retina, iPad Mini, MacBook Air, MacBook Pro, iPod and Apple accessories. Highly-trained associates will be able to help meet any LAX traveler request with this unique concept.
A staple within the Paradies brand portfolio since 2001, CNBC has become one of the most trusted names in airport news offering an innovative alternative to traditional newsstands, offering a broad range of popular newsstand items that include magazines and snacks, as well as interactive displays which feature CNBC original programming and the latest financial information.
The most notable Paradies program, Read & Return will be available in all four of the Univision and CNBC locations. First introduced in 2003, the Read & Return program allows travelers to buy a book, read it, return it within six months of purchase and receive 50 percent of the purchase price back.