Paradies Lagardère’s First Remembrance Day Philanthropic Initiative a Success

Paradies Lagardère’s First Remembrance Day Philanthropic Initiative a Success

Strong customer support for veterans in airport stores throughout Canada

ATLANTA – Paradies Lagardère, the travel retail and restaurateur leader in North America, donated a portion of the sales from the stores in its 13 airports throughout Canada to honor veterans for Remembrance Day, November 11. The company raised more than $14,000 ($15,000 CAD) from November 10 through November 11, which will go to the Royal Canadian Legion’s Poppy Trust Fund.

Paradies Lagardère’s customers overwhelmingly supported the initiative; there was a 23 percent increase in transactions during the two-day program over last year during the same time frame.

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“Paradies Lagardère is thrilled with the results for the Remembrance Day initiative,” said Gregg Paradies, president and CEO, Paradies Lagardère. “It’s not only important to us to give back to the community, but we always seek ways to say thank you to service men and women and veterans throughout North America for their sacrifice. We’re proud of this program, along with our Treat Our Troops and Feed Our Troops programs in the U.S., and participation in the Leave No Veteran Behind Opportunity Fair.”

Additional details:

The Royal Canadian Legion is Canada’s largest veteran support and community service organization. More than 300,000 members in 1,400 branches across Canada make a difference in the lives of veterans and their families, provide essential services within our communities, and remember the men and women who made the ultimate sacrifice.

Through donations to the Poppy Trust Fund, the Royal Canadian Legion provides financial assistance and support to veterans, including Canadian Armed Forces and RCMP, and their families. The Poppy Trust Fund supports food and heating costs, clothing, prescription medication, medical appliances and equipment, essential home repairs, and emergency shelter. Learn more by visiting http://www.legion.ca.

Paradies Lagardère specializes in three key airport concessions areas: Food and Beverage, Travel Essentials and Specialty Retail. Within Travel Essentials and Specialty Retail, we offer a diverse mix of categories including fashion, luxury, electronics, convenience, sports, luggage, jewelry, and souvenirs.

We also deliver high-end restaurants, quick-serve and casual restaurants, and quality bars, including local, national and international brands that provide travelers delicious dining options.

Paradies Lagardère delivers the very best solutions – a favorite local concept or a highly-desirable international brand – that exceeds expectations for our airport partners and travelers.