In support of the “one world, one brand” strategy recently adopted by its parent company Lagardère Services, HDS Retail North America has rebranded to become LS travel retail North America.
As part of this strategy, Lagardère Services changed the structure of its worldwide organization, creating new identities for its two core competencies: LS distribution and LS travel retail. For the latter, new divisions were established to oversee the development of the group’s many companies worldwide: LS travel retail EMEA (Europe, the Middle East and Africa), LS travel retail Asia-Pacific…and LS travel retail North America.
Along with the new trade name, the company has adopted a new visual identity that will be reflected in various ways through branding, communications and corporate marketing. This move serves to accomplish two main objectives: aligning the brand globally while reaffirming our desire to maintain strong operations in North America.
“The change marks a new beginning in our company’s history and brings exciting times for the future of the group”, says Gerry Savaria, President and CEO of LS travel retail North America.