HDS Retail North America and Boutique iStore Canada are pleased to announce they have entered into a strategic alliance. The agreement provides HDS Retail with the exclusive rights to develop and operate Boutique iStore airport locations across North America. Through this new relationship, iStore will also be supplying electronics accessories and merchandise to various HDS Retail stores.
“We are very excited to partner with Boutique iStore. We believe that the concept has captured a very specific niche in digital lifestyle retailing and that it will fill a gap in the current airport retail landscape. Developing this concept is very much in line with our promise to energize our airports’ concessions programs” said Jonathan Alpert, Vice President of Merchandising for HDS Retail North America.
As a Digital Lifestyle retailer and authorized Apple reseller, Boutique iStore also carries leading brands such as InCase, Skullcandy, Monster, iLuv and Sennheiser. Boutique iStore will cater to a diverse group of busy and demanding travelers with solutions ideal for improving the airport experience. Whether for business or leisure, travelers will have the ability to upload, recharge or purchase the must-have items that make their journey more interesting and enjoyable.
Joel Teitelbaum & Mike Battat, founders of Boutique iStore commented that “We have an ambitious growth plan and airports are an important part of it. Joining forces with a world leader in travel retail to accelerate that area of our development will allow our team to focus on streets and malls, as well as direct sourcing of innovative & unique products to keep the concept relevant over time.”
Discussions are currently underway with major North American airports with several new Boutique iStore locations expected to open throughout 2011.