Concepts feature interactive tool to help travelers plan the perfect trip
ATLANTA – Paradies Lagardère, the travel retail and restaurateur leader in North America, and TripAdvisor (NASDAQ: TRIP), the world’s largest travel site, announced today two new travel essential stores at George Bush Intercontinental Airport (IAH) at Gate A14, and Phoenix Sky Harbor International Airport (PHX) in Terminal 4.
With more than 455 million monthly visitors, TripAdvisor helps travelers worldwide find the latest reviews and lowest prices. In addition to offering travel essentials, these TripAdvisor branded stores feature a large, interactive screen that travelers can use to learn more about the surrounding area. With just a tap, customers are able to easily access the latest TripAdvisor reviews and traveler photos for nearby hotels, attractions, restaurants and more to help them plan the perfect trip.
“Paradies Lagardère works with its airport and brand partners to create enhanced customer experiences and stay on the cutting edge of offering innovation and technology,” said Gregg Paradies, president and CEO at Paradies Lagardère. “The TripAdvisor travel essential concepts both include an interactive tool that’s entertaining, fun, and truly useful in helping travelers. We’re thrilled to continue to bring this pioneering travel essential store to airports throughout North America, and this unique store is a great addition to the already strong retail programs at IAH and PHX.”
“We are thrilled to be partnering with Paradies Lagardère and extending the reach of the TripAdvisor brand into the George Bush Intercontinental and Phoenix Sky Harbor International Airports,” said Nicole Brown, Senior Director of Brand Partnerships, TripAdvisor. “The TripAdvisor travel retail store concept allows us to further our mission of helping travelers worldwide plan and book the perfect trip by offering them a convenient way to purchase all the travel essentials, as well as quick access to our more than 570 million reviews and opinions on 7.3 million accommodations, restaurants and attractions via innovative in-store touchscreens.”
Paradies Lagardère is the leader in introducing new and innovative brands into the airport retail environment. The partnership with TripAdvisor began in 2016. The stores at IAH and PHX, along with the store at Toronto Pearson International Airport already exceeding expectations and sales, totals three TripAdvisor stores to open in less than six months. Paradies Lagardère will introduce one more TripAdvisor concept in 2018 in Raleigh–Durham International Airport (RDU).
Paradies Lagardère specializes in three key airport concessions areas: Food and Beverage, Travel Essentials and Specialty Retail. Within Travel Essentials and Specialty Retail, we offer a diverse mix of categories including fashion, luxury, electronics, convenience, sports, luggage, jewelry, and souvenirs.
We also deliver high-end restaurants, quick-serve and casual restaurants, and quality bars, including local, national and international brands that provide travelers delicious dining options. Paradies Lagardère was recently recognized for excellence in specialty retail, earning ARN Awards for Best Specialty Retail Brand Operator for its Brooks Brothers concept, and Best Airport Retail Store Design for Dylan’s Candy Bar at Dallas Fort Worth International Airport. Paradies Lagardère delivers the very best solutions – a favorite local concept or a highly-desirable international brand – that exceeds expectations for our airport partners and travelers.